Join the Malthouse Marketing and Communications team for a discussion on some of the fundamentals of building and nurturing audiences and marketing live events and shows. Unpacking some of the theories of marketing and how these apply specifically to promoting live events, the workshop will also cover lots of practical tips including:
- Ways of defining and understanding your audience
- How to write a marketing plan (and why it’s important)
- What makes a good image and good copy
- Best practise approaches to content
Hannah Andrews has worked in arts and entertainment marketing and PR for over a decade across local organisations and businesses including Melbourne International Comedy Festival, Token Events and Circus Oz and in the UK for Soho Theatre in London and Assembly Festival at the Edinburgh Fringe.
Ashleigh Hastings has worked across all sides of theatre communications. Having started out as an arts editor and theatre critic at Time Out Melbourne. Now she handles all things social media, lo-fi video and email marketing at Malthouse.
This workshop is suitable for anyone with an interest in marketing shows and live events.
DATE & TIME
5pm, Mon 9 Nov
DURATION
1 hour
PRICING
$15 Standard
$25 Supporter*
$5 Open Door**
*Supporter tickets are for those who would like to "pay it forward" or contribute to our ongoing workshop series.
**Open door tickets are for those who require a more accessible price.
Free tickets available if price is a barrier to attendance. Please email ebrowne@malthousetheatre.com.au
LOCATION
Tower, Malthouse, 113 Sturt St, Southbank 3006
For more information about this workshop, please contact Erica Browne, at ebrowne@malthousetheatre.com.au.