BOARD OF DIRECTORS

MICHELE LEVINE, Member

With over 20 years of experience in the field of research, Michele Levine has designed and implemented hundreds of surveys and research programmes. For the last 12 years as CEO of Roy Morgan Research, Michele has directed and been responsible for the quality of the research conducted at Roy Morgan Research.

Michele Levine refocused and re-engineered Roy Morgan Research to achieve 100% growth in 4 years, ISO 9001 accreditation, and to prepare the company for international commercialisation of its core product, a single-source database research tool that tracks the media and product/service consumption habits and opinions (in Australia, a database of about 55,000 respondents annually and in New Zealand 15,000 respondents annually).

In 2001 commenced Roy Morgan Single Source in the USA and UK (USA data based on 20,000 respondents, and UK 6,000 respondents). In 2004 commenced Roy Morgan Single Source in Indonesia.